California Health Care Reform and the Impacts on Your Businesses Event at UCLA

California Health Care Reform and the Impacts on Your Businesses
Thursday, June 7, 2018
6:30 PM - 8:30 PM
UCLA Anderson, Room B301 (map ) 
110 Westwood Plaza, Los Angeles, CA

Register HERE

The US spends over 17% of GDP on health care vs 9% for the average of OECD countries, without better outcomes!

  • Do you suffer with the cost of individual insurance plans?
  • Do you struggle with providing health care coverage for your employees?
  • Do you cringe at the rising personnel burden due to annual premium increases?
  • Do you think Covered CA plans are too expensive and not viable over the long term?

If you answered yes to any of the above, join us for a panel discussion followed by Q&A to be moderated by Bruce Willison, UCLA Anderson Dean Emeritus.

Panelists will include: 

  • Professor Deborah Freund from the School of Social Science, Policy & Evaluation at Claremont Graduate University
  • Dr. Paul Y Song, Physician, Biotech Exec and President of the CA Chapter of Physicians for a National Health Program
  • Dan Geiger, Business Consultant and Co-Director of the Business Alliance for a Healthy California.

Come hear about the current state of health care in the US, both cost and benefit.  Consider the impacts on businesses both large and small, including sole-proprietorships and entrepreneurs.  Learn about proposals within the State of California to reduce cost and improve access while maintaining quality of care, including the possible establishment of a single payer health care system.  Become a better informed voter in November!

Enjoy Early Bird Discount now through 5/8! 
Food, beer, wine, and powerful content guaranteed!


Bruce G. Willison is a Professor of Management and Former Dean (1999–2005) of UCLA Anderson School of Management. His appointment in 1999 came after a distinguished 26-year career in the banking industry. 

Mr. Willison began his banking career at Bank of America, where he held several corporate and lending positions in Los Angeles and Mexico City. He joined First Interstate Bancorp in 1979 as a strategic planner and held various executive positions, including chairman, president, and chief executive officer of First Interstate Bank of California, as well as vice chairman of the bank's holding company, First Interstate Bancorp, until 1996. Then, Mr. Willison became the president and chief operating officer the parent of Home Savings of America.

Though his appointment as Dean marked his first academic post, Mr. Willison had had a long association with Anderson, serving on its Board of Visitors since 1993. He has also served as a director of Health Net, Inc., SunAmerica’s annuity fund complex, and Move, Inc.

Mr. Willison and his wife, Gretchen, are active members of the Los Angeles community, providing energy and enthusiasm to a host of organizations.

A native of Riverside, California, Mr. Willison earned a bachelor's degree in economics from UCLA, and an MBA in finance from the University of Southern California, following his service as an officer in the U.S. Navy.


Deborah Freund is a professor in the economic sciences in the School of Social Science, Policy & Evaluation at Claremont Graduate University. In the past, she has served as the O’Neill-Alcoa Chair of Policy Analysis at the RAND Corporation, the president of Claremont Graduate University, and in vice chancellor and professor positions at both Syracuse and Indiana Universities. 

She began her academic career at the Gillings School of Global Public Health and Department of Economics at the University of North Carolina at Chapel Hill. She is known for her research and evaluation of Medicaid and the outcomes and costs of total knee replacement. She wrote the Australian guidelines on pharmacoeconomics—legislation that determines national drug prices through cost-effectiveness analysis and setting a reference price—a practice that has spread across the world. 

Freund is the author of numerous refereed articles and two books, and has been on the editorial board of several journals. Her current interests are in value-based reimbursement, Medicaid managed care, health disparities, consolidation in healthcare and clinically integrated health plans. 

Freund received the Kershaw Prize, which is given to a scholar under age 40 by the Association of Public Policy Analysis and Management and the J.S. Drotman Award from the American Public Health Association, which recognizes an individual younger than 30 who has challenged public health in a creative manner. Freund has testified before the House Ways and Means Committee and the Senate Finance Committee.
Her current board service includes Cedars Sinai Health System, Children’s Hospital Los Angeles, and the San Antonio Regional Hospital. She serves on many advisory boards including the Dean’s Advisory Board for the UC Berkeley School of Public Health. 

She received a master’s degree in applied economics, a master of public health degree in medical care administration, and a PhD in economics from the University of Michigan.


Paul Y. Song, MD was most recently on the faculty of the Samuel Oschin Cancer Center at Cedars Sinai Medical Center and currently sees Medicaid and uninsured patients at Dignity California Hospital.


Dr. Song is the President of Physicians for a National Health Program – California and co-chair of the Campaign for a Healthy California Coalition. He served as the very first visiting fellow on healthcare policy in the California Department of Insurance in 2013.

He is the Chief Medical Officer of South Korean Based ATGen Global and its subsidiary NKMax, overseeing all translational research and clinical programs.

Dr. Song graduated with honors from the University of Chicago and received his M.D. degree from George Washington University. He completed his residency in radiation oncology at the University of Chicago where he served as Chief Resident and did a brachytherapy fellowship at the Institute Gustave Roussy in Villejuif, France. He was also awarded an ASTRO research fellowship in 1995 for his research in radiation inducible gene therapy.


Dan Geiger is a Co-Director, along with Eric Leenson, of The Business Alliance for a Healthy California which works throughout the state of California to mobilize the business sector to support a Medicare-for-all type health system.  The Business Alliance for a Healthy California is fiscally sponsored project of the American Sustainable Business Council (ASBC) which is a network of businesses and business associations that have committed themselves to the triple bottom line of People, Planet, and Profit.

Dan Geiger is a social entrepreneur with a passion for sustainability and social equity. Currently Principal of Dan Geiger Consulting, he has more than 25 years of start-up, executive and consulting experience in business, nonprofits, and philanthropy.  Previously, Dan was the first Executive Director of the U.S. Green Building Council - Northern California Chapter, where he developed several market transforming initiatives, built partnerships with leading global corporations, and oversaw advocacy programs.

Dan was a founder and CEO of two additional organizations, an early leader in the socially responsible investing movement, and has consulted extensively on strategy, business planning, special projects and philanthropy.  He has an MBA from the Haas School of Business at UC-Berkeley.

Dan Geiger